There is no substitute for hearing first hand the reactions of your target market. Many of our clients find that they benefit enormously from such discussions. As one client said recently after a group “I was sceptical before we started but now I’m converted and we’ll be doing more groups. The feedback was extremely useful.”

Groups allow for the frank exchange of views in a dynamic and reactive environment. Participants openly debate a subject and give their opinions, which can be questioned. We normally run groups from a local hotel in an appropriate geographical location. We provide the recruitment of suitable participants, the organisation of the venue, prepare the checklist of topics to be discussed, run the groups and prepare a report of the proceedings.

We have a very high attendance rate, normally in excess of 75% of those agreeing to attend. Groups normally consist of 8-10 participants, an ideal number for a good discussion.

We also run product trials – where products are applied and tested, and views of tradesmen are sought, perhaps in a ‘blind’ trial where the identities of products are not given.

Please contact us for our standard charges.