We are a market research and consultancy company specialising in tailored studies to meet clients’ needs for information and market feedback. Established in 1986, we pride ourselves on the high quality of our service and the level of repeat business we achieve (over 75% of turnover).

Our strengths are:

• We specialise in the Construction Industry, and also work in a number of other business-to-business sectors.
• We listen to your business objectives and can design a study to suit these.
• We place emphasis on interpreting the results in the light of these objectives, and making recommendations for action.
• We have a number of techniques at our disposal, including telephone interviews, focus groups, e-surveys and face-to-face interviews.
• We have a consultancy service offering market profiling, identification of new opportunities and strategic advice.
• We pride ourselves on providing high quality feedback at all levels.  Our fieldforce of interviewers are mature business people able to locate the best person for the survey and accustomed to holding discussions averaging over 20 minutes.
• We are members of the Market Research Society and Chartered Institute of Marketing.

Some examples of the type of study we can undertake include:

• Awareness, image and attitude surveys
• Customer satisfaction programmes including identification of Key Performance Indicators (KPIs) and benchmarking performance
• Evaluation of user reaction to web sites, CDs and hard copy literature
• New product/service development including relevance of key features/benefits and propensity to purchase
• Identification of market share
• Market or sector profiles and assistance with development of entry strategies
• Market positioning studies
• Competitor information  gathering