Lychgate can conduct:

• Customer satisfaction studies
• New product assessments

Customer satisfaction

We have run customer satisfaction programmes by phone varying from a few interviews up to several hundred per month. Our interviewers have an excellent track record of successful interviews with busy IT Managers and other IT staff.

Our particular skill is our ability to ‘drill down’ on the key issues which affect customer satisfaction. We also run focus groups with major customer groups, which have assisted in the development of new services and the improvement of existing ones. We can also provide other techniques as appropriate such as e-surveys.

New product assessments

A key element of new product surveys is to match the needs of customers to the product benefits, and thereby identify customer profiles most likely to be interested in the new product/service. Reaction measurement also identifies the key product strengths which will drive the marketing campaign. Studies can also measure the propensity to purchase at different pricing levels, thereby guiding the pricing strategy.